May 2020

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Bill Eckstrom and Sarah Wirth are CEO and President, respectively, of EcSell Institute, the world’s first and only organization to measure and quantify leadership effectiveness. They are considered the world’s foremost authorities in metric-based performance coaching and growth. Their book, The Coaching Effect, was written to help leaders understand how coaching is the key to increase sales, enhance performance, and sustain growth. Bill's TEDx talk entitled "Why Comfort Will Ruin Your Life" is the fastest growing TEDx Talk in the history of the event. 

Shannon is a woman of many firsts. Among those high points: She is one of the first women to fly Apache combat helicopters in the U.S. Armed Forces. After nearly a decade as an Army officer and attack aviation leader, and later as a leader and manager in the corporate sector at Guidant and Microsoft, Shannon turned her attention to storytelling, in part through her Grit Project blog and in her forthcoming book. In The Grit Factor: Courage, Resilience and Leadership in the most Male Dominated Industry in the World (2020), Shannon shares her own critical leadership lessons along with candid stories of remarkable female leaders and trailblazers.