May 2020

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Bill Eckstrom and Sarah Wirth are CEO and President, respectively, of EcSell Institute, the world’s first and only organization to measure and quantify leadership effectiveness. They are considered the world’s foremost authorities in metric-based performance coaching and growth. Their book, The Coaching Effect, was written to help leaders understand how coaching is the key to increase sales, enhance performance, and sustain growth. Bill's TEDx talk entitled "Why Comfort Will Ruin Your Life" is the fastest growing TEDx Talk in the history of the event. 

Shannon is a woman of many firsts. Among those high points: She is one of the first women to fly Apache combat helicopters in the U.S. Armed Forces. After nearly a decade as an Army officer and attack aviation leader, and later as a leader and manager in the corporate sector at Guidant and Microsoft, Shannon turned her attention to storytelling, in part through her Grit Project blog and in her forthcoming book. In The Grit Factor: Courage, Resilience and Leadership in the most Male Dominated Industry in the World (2020), Shannon shares her own critical leadership lessons along with candid stories of remarkable female leaders and trailblazers. 

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”. And for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Lindstrom to be among the world’s top 50 business thinkers. Lindstrom is the author of 7 New York Times best-selling books. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.